The Detroit Auto Show returns to January, showcasing new electric vehicles and attracting crowds despite winter weather challenges
Detroit: The Detroit Auto Show is back in January for the first time since 2019. It kicked off on Saturday, just as the city was clearing up from a winter storm that dropped about 2.5 inches of snow.
Despite the chilly weather and wet streets, folks made their way to Huntington Place for the 10 a.m. opening. Martin Ziza, who came with his wife from Windsor, Ontario, was excited to check out the show for the first time. He works for one of the “Big Three” automakers and found it useful to see what’s trending.
After a few years of disruptions due to COVID-19, the show has returned with a fresh vibe. It’s now called the Detroit Auto Show instead of the North American International Auto Show. This year, electric and hybrid vehicles are taking center stage, and automakers are using social media to unveil their latest models.
There are even indoor tracks for off-road simulations and thrilling rides. Kathy Sauley, who drove in from Kentucky, enjoyed a ride in a 2025 Ford Bronco. She and her husband have been attending the show for decades and love seeing both concept cars and those ready for the market.
John Roach, a spokesperson for the mayor, mentioned that the city hopes to gain over $100 million in economic benefits from the event. In the past, the show has had an impact of up to $300 million.
Once a major highlight of the auto industry, the show has seen ups and downs, especially after the Great Recession. Back in its prime, it attracted over 800,000 visitors. But this year, the excitement was palpable as attendees explored the latest offerings.
Tom Zagorski traveled from Pittsburgh, eager to find a new hybrid SUV. He was impressed by the electric Cadillac Optiq and also had his eye on a Lincoln Nautilus. He said, “It’s Detroit, the Motor City. I’ve heard it’s a fabulous show.”
One of the standout vehicles this year is the electric Volkswagen ID.Buzz, which won the award for the 2025 midsize SUV. It’s designed to evoke nostalgia with its vintage look, reminiscent of the classic Volkswagen buses from the 1970s.
