Susanna Reid announced a drop in inflation to 2.5% during a live broadcast, surprising many analysts.

Susanna mentioned that this was better than what city analysts were expecting. The official figures showed a slight decrease from 2.6% in November. Ed chimed in, noting that this news comes as the pound has dropped and government borrowing costs have risen.
The Office for National Statistics confirmed the Consumer Prices Index inflation rate fell to 2.5% in December. Most experts thought it would stay at 2.6%. However, this figure is still above the Bank of England’s target of 2%, which has economists worried, especially with the economy not growing much.
Grant Fitzner, the chief economist at ONS, explained that inflation eased a bit because hotel prices went down. But, he added that tobacco prices also contributed to the drop. On the flip side, fuel and second-hand car prices saw an increase.
Earlier in the week, Good Morning Britain faced some backlash over a deepfake scam interview. Susanna and Ed spoke with a woman named Nikki MacLeod, who was scammed out of £17,000 by someone pretending to be a worker on an oil rig.
Nikki shared her experience to help raise awareness about these scams. However, the interview got a bit chaotic, with Ed trying to ask questions while Nikki spoke over him. Viewers found it hard to follow, calling it ‘excruciating’ to watch.
Afterward, Susanna explained that there was a technical issue. Nikki’s earpiece fell out, so she couldn’t hear Ed and didn’t realize she was interrupting him. They apologized for the confusion.
Good Morning Britain airs weekdays at 6 am on ITV and ITV X.