Chili’s is winning over Gen Z with clever social media and appealing offers, boosting its popularity among younger diners.

Their 3 For Me deal and the Triple Dipper have gone viral, and it’s all about getting those taste buds tingling. Gen Z is loving it, and Chili’s is working hard to keep them engaged online.
Jack Hailey, their social media manager, knows what’s up. He says it’s all about jumping on trends quickly to stand out. Chili’s CMO, George Felix, gives Hailey props for the brand’s fun presence on social media.
And let’s not forget the deals! Gen Z loves a good value, especially when they grew up on those budget menus. With inflation hitting hard, many restaurants are struggling, but Chili’s is pulling people in with offers like the Triple Dipper for under $20.
Other chains are trying to keep up, but it’s not just about low prices anymore. R.J. Hottovy from Placer.ai says it’s about value plus something special, like a nice dining experience.
Social media is a game changer for Chili’s. Influencers and TikTokers are helping to reshape the brand’s image overnight. Many young folks are creating their own Chili’s-themed videos, racking up millions of views while taste-testing the Triple Dipper.
The 3 For Me deal is also a hit, giving diners a full meal for just $10.99. It’s a great option for those who want a sit-down meal without breaking the bank.
Chili’s parent company, Brinker International, reported a solid increase in sales, showing that their strategy is working. They even added a burger to the 3 For Me menu, and visits to the chain have surged.
Competitors are taking notes, with Applebee’s and Red Robin launching similar deals. But sometimes, you just need to chill with a margarita and some Triple Dipper in your sweats with friends!