Brandy Melville’s new store in Seoul has become a sensation, attracting huge crowds and fast-selling items since its opening.
People were lining up outside the store from day one, and it was packed with shoppers eager to grab the latest styles. TikTok is full of videos showing the long queues and the excitement of those waiting to get in.
Once inside, customers found a well-stocked store, but items were flying off the shelves. Staff had to keep restocking as shoppers snatched up everything in sight.
Many TikTok users shared their shopping hauls, showing off their new finds like sweaters and camis. They’re calling it a must-visit spot in the neighborhood.
This new store adds to Brandy Melville’s growing presence in Asia, with a total of six locations now. The brand started in Italy and became a favorite among teens in the US after its expansion in 2009.
It’s clear that Brandy Melville is making waves in Seoul, and fans can’t get enough!
