A.J. Brown’s sideline reading of “Inner Excellence” boosts its Amazon ranking to No. 1, delighting the author.
Philadelphia: A.J. Brown just gave a huge boost to author Jim Murphy, and it was totally unplanned. While sitting on the sidelines during a game, he pulled out Murphy’s book, “Inner Excellence.” Talk about free advertising!
After the Eagles beat the Packers, Brown told reporters that his teammates call the book “the recipe.” He mentioned it’s all about the mental game, which is super important in football.
Fans got curious and started buying the book, pushing it to the top of Amazon’s best-seller list. Some even think it could help the Eagles make a Super Bowl run!
Murphy, who has a modest following on Instagram, was blown away by the sudden popularity of his book. He shared his surprise with Sports Illustrated, saying it was a wild night for him.
Brown’s copy of the book is well-loved, with notes and highlights all over it. A reporter even got a peek at it and shared how Brown reads certain passages to calm his mind during games.
One highlighted passage talks about handling pressure and finding clarity in performance. It’s clear that Brown takes this advice to heart.
Fans are having a good laugh about it too, with some saying they’ll read the book on their way to the Super Bowl. Who knew a book could create such a buzz?
