In a tough job market, recruiters highlight key skills that can boost your chances in advertising
If you’ve got a knack for data, tech, and client relations, you’re in luck. These skills are hot commodities in the industry. With all the changes happening, like agency mergers and the rise of AI, it’s a wild time for ad workers trying to figure out their next steps.
Many are wondering if they should stick around or jump ship. The job outlook isn’t great for anyone, from newbies to seasoned pros. But industry insiders are saying that those who can showcase their data and tech skills, along with a solid network of client contacts, will have a better shot at landing a job.
Michele James, a founder in the executive search space, pointed out that if you haven’t been involved in AI and data roles recently, your options might be limited. She emphasized that senior leaders need to have strong data management skills and be able to guide their teams effectively.
Advertising agencies are evolving, moving from just creating ads to offering more consultancy-like services. They’re looking for versatile candidates who can handle everything from data strategy to digital transformation.
Gary Stolkin, another industry expert, mentioned that both brands and agencies want leaders who can integrate data, tech, and content seamlessly.
In December, the US ad industry saw a drop of 1,500 jobs, even as overall employment grew. Job seekers are encouraged to target companies that are expanding, especially those backed by private equity.
While there’s been a slight increase in jobs compared to last year, senior roles are dwindling as agencies cut costs. Mergers, like the one between Omnicom and IPG, are likely to lead to job losses, too.
Lori Murphree, an industry advisor, noted that many companies are letting go of overpaid staff and hiring at lower levels. However, some independent agencies are growing thanks to new investments.
As the landscape shifts, professionals are updating their skills. A recent LinkedIn analysis showed that social media management and influencer marketing are on the rise, while traditional skills like web design are becoming less relevant due to automation.
Recruiters are on the lookout for candidates with unique career paths, as this often indicates adaptability. Monica Torres from TBWA\Worldwide highlighted the importance of having a curious and optimistic mindset, which can make you a valuable problem solver for clients.
International experience is also a plus. Emiliano González De Pietri shared how his time in Peru broadened his perspective and made him a more versatile professional.
In the end, the competition for new business remains fierce. It’s not just the job of a dedicated growth team anymore; everyone in senior roles is expected to build client relationships. Creatives are now much closer to clients, which helps them understand their strategic needs better.
